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News & Updates


JULY 26, 2024

Razorback Foundation Begins 2024-25 Athletic Season with New Logo


FAYETTEVILLE - Today, in conjunction with the beginning of the new Arkansas Athletics season, the Razorback Foundation unveiled a refreshed logo.

“The landscape of college athletics is evolving, and with that comes new opportunities for growth,” said Ryan White, Razorback Foundation executive director. “We thought it was time to make some changes ourselves and are proud to unveil our new logo. It's a new modern look, but still celebrates our historic past and more than 45 years of service to our members and the Razorback student-athletes.”

The Razorback Foundation started the process of designing a new logo, in collaboration with the Razorback Athletic Department creative staff, in the fall of 2023. When designing, the team knew they wanted to feature the iconic Running Hog as well as the word Foundation, highlighting its 501c3 status, while also paying tribute to the long history of the organization. The font selections compliment the fonts of the Athletic Department, and the outline of the state is tribute to the thousands of Arkansans who cheer on the Hogs every day.

The simplicity of the logo exemplifies the simplicity of the Razorback Foundation mission - to serve Razorback student-athletes and support the state of Arkansas.

“Though our logo has changed, the dedication our team has for our members and the Razorback student-athletes stays constant,” added White. “We are evolving and modernizing and look forward to a brand-new athletic season!”

In addition to the rebranding, the Razorback Foundation office is also getting a facelift, thanks to a generous donation that was earmarked for the renovation. Updates to 1295 S. Razorback Road include an expanded lobby, additional office spaces, and new furnishings and signage. A grand re-opening will be set for later in the fall, with members and community members invited to a ribbon-cutting ceremony.


About the Razorback Foundation

The mission of The Razorback Foundation, Inc., is to support the athletic endeavors of the University of Arkansas Razorbacks. The Foundation assists Razorback student-athletes by providing financial support for scholarships, facilities and various programs that enable them to realize their dreams of achieving a quality college education while participating in athletics on a nationally competitive level. Razorback Athletics is one of a handful of NCAA Division I Athletic Departments in the nation that is financially self-sustaining and requires no UA student fees revenue or taxpayer support.

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