News & Updates
News & Updates
JULY 22, 2019
Razorback Foundation's Kassidie Blackstock Named to 2019 Forty Under 40 Class by the Northwest Arkansas Business Journal
FAYETTEVILLE, Ark. – Kassidie Blackstock, the Director of Strategic Communications and Stewardship at the Razorback Foundation, Inc., has been named to the 2019 Forty Under 40 class by the Northwest Arkansas Business Journal.
The Northwest Arkansas Business Journal annually honors 40 individuals under the age of 40 who were nominated as best in class by their peers in all industries.
"Since joining our team, Kassidie has made numerous contributions to our organization, enabling us to better serve the membership of the Razorback Foundation," said Scott Varady, executive director of the Razorback Foundation. "She has been instrumental in helping launch several new innovative programs to engage with both prospective and current members of the Foundation, including a new mobile-friendly opportunity that makes it easier for new members to join. The text to join option is one of the first mobile-friendly membership options offered by an organization supporting an athletics program within the NCAA's Power 5 conferences. We are thrilled that her outstanding work has been recognized by the Northwest Arkansas Business Journal and are grateful to have Kassidie as a part of our Razorback Foundation family."
Blackstock, the first to assume this newly created position within the Foundation, is charged with the overall development and execution of a strategic, comprehensive communications plan across all traditional and digital platforms to recruit and retain Foundation members.
Prior to joining the Razorback Foundation, she held positions including the Assistant Director of Public Relations at the University of Tennessee Athletics Department, Vice President at FleishmanHillard International Communications, and Deputy General Manager of Isom Global Strategies. Following Isom Global Strategies she transitioned to a business development consultant during her time living abroad before returning to the United States and accepting her most recent role as the Director of Donor Communications and Sponsorships at the University of Tennessee Medical Center.
Blackstock, a Knoxville, Tennessee-native, holds a bachelor's degree in Communications with an emphasis in broadcast journalism from the University of Tennessee.