Foundation News

Matsko and Caston earn new titles at Foundation

July 21, 2014

FAYETTEVILLE, Ark. – John Matsko and Marvin Caston have earned new titles with the Razorback Foundation, Inc., Executive Director Sean Rochelle announced recently. Matsko will now serve as Senior Associate Director of the Razorback Foundation while Caston will serve as Associate Director.

"We are pleased to announce new titles for two key members of the Razorback Foundation team," Rochelle said. "John and Marvin have been instrumental in the tremendous growth of the Foundation in the past few years and will be an integral part of our success moving forward. John has been at the forefront of our implementation of several key initiatives including the Priority Points program while helping reshape the membership experience. Marvin has provided an invaluable connection to our membership throughout the state and his fellow former Razorback student-athletes. Both are committed to serving our membership while helping the Foundation meet its mission of assisting Razorback student-athletes in achieving a quality college education while participating in athletics on a nationally competitive level."

Matsko joined the Razorback Foundation as an associate director in April 2013. In his tenure, he has led the successful implementation of the Priority Points program and has coordinated several programs to enhance Razorback Foundation membership benefits. Matsko facilitated the launch of the new Young Alumni membership program and coordinated the transition of the A Club into the administrative umbrella of the Razorback Foundation. As Senior Associate Director, Matsko will continued to oversee the external operations of the Razorback Foundation.

A former Razorback football student-athlete, Caston joined the Razorback Foundation in 2009 after serving previously in the University of Arkansas’ Department of Intercollegiate Athletics. In his five years with the Razorback Foundation, Caston has been instrumental in assisting the Razorback Foundation reach $20 million in the Annual Fund for three-consecutive year and has been part of raising private support and major gifts for the Never Yield campaign. Caston has also been active throughout the state playing a vital role in speaking to groups and sharing the message of the mission of the Razorback Foundation. With the recent addition of the A Club, Caston is the primary liaison with the A Club Board to assist in their efforts to expand membership and profile of the official club of former Razorback student-athletes.

"I want to thank John and Marvin for their dedicated efforts on behalf of our program," Vice Chancellor and Director of Athletics Jeff Long said. "John has brought innovative ideas to the Razorback Foundation and was instrumental in the successful launch of our Priority Points program. As a former Razorback student-athlete, Marvin plays a pivotal role in maintaining our relationship with the former student-athletes who helped build our program.

"Congratulations to our entire Razorback Foundation team on another outstanding year in support of our more than 460 student-athletes," Vice Chancellor and Director of Athletics Jeff Long said. "Under the direction of Executive Director Sean Rochelle, the Razorback Foundation has exceeded $20 million in the Annual Fund for a third-consecutive year, but just as importantly the Foundation Team has made personal contact with more Razorback Foundation members than ever before."


July 14, 2014

FAYETTEVILLE, Ark. – Join the Arkansas Alumni Association and the Razorback Foundation for a road trip to Texas A&M September 26-28, 2014.

Each travel package includes:

  • 2 night accommodations at the Hilton Anatole in Dallas (includes all taxes and parking)
  • Hog Wild Party at Eddie Deen's Ranch on Friday, September 26 from 7 -11 p.m.
  • Pre-game party at Rangers Stadium Pavilion on Saturday, September 27
  • Private ground transportation to and from the hotel and to package events including Saturday's Game (transportation to events is only for package travelers)
  • Southwest Classic Souvenir and commemorative name badge


Arkansas Alumni or Razorback Foundation Member Rate/Non-member Rate

  • $275/$300 per person, based on double occupancy
  • $240/$260 per person, based on triple occupancy
  • $225/$250 per person, based on quad occupancy
  • $400/$425 single occupancy
  • $136 per child 13-17, in room with full-fare parent
  • $78 per child 12 and under, in room with full-fare parent

Register before August 1 to receive the early bird prices.

Hilton Anatole

Hilton Anatole hotel is conveniently located in the Design District, just north of downtown Dallas. Admire over 45 lush acres with an array of indoor and outdoor facilities. Step into the unique Asian-designed atrium lobby complemented by reflecting pools, greenery and comfortable seating areas. Home to one of the largest Asian art collections in the world, Hilton Anatole displays more than 1,000 pieces of fine art throughout the hotel.

Game Tickets

Southwest Classic game tickets are only available through the Razorback Ticket Office. For more information or to purchase tickets, please visit the Razorback Ticket Office online or call 1.800.982.4647.

Have questions? Check the event FAQ page.

Lewis heads 2014 Hall of Honor Class

July 7, 2014

FAYETTEVILLE, Ark. – A total of nine former University of Arkansas student-athletes will be inducted as members of the 2014 class of the UA Sports Hall of Honor this September. The honorees include the top women's professional golfer in the world, two National Football League greats, one of the Southeastern Conference's most prolific three-point shooters, a WNBA first-round draft pick and one of the most dominant runners in the storied tradition of Razorback Track and Field.

Razorback Football Signing Day 2014

The 2014 class is led by LPGA star Stacy Lewis, who won an NCAA national championship before ascending to the No. 1 ranking in the world in women's golf. Former Razorback and NFL greats Kenoy Kennedy and Freddie Childress are joined by All-Southwest Conference football selection Pat Morrison and former football student-athlete and University of Arkansas Board of Trustees member Louis Ramsay. Former Razorback basketball stars Pat Bradley and Shameka Christon are joined by two-time track and field Olympian Graham Hood and longtime Razorback men's tennis coach Robert Cox in the class. The 2014 inductees were elected to the UA Sports Hall of Honor based on a vote by former Razorback letter winners in conjunction with the A Club.

"The 2014 class of the UA Sports Hall of Honor is truly a reflection of some of the best student-athletes and coaches in our program's history," Vice Chancellor and Director of Athletics Jeff Long says. "These individuals not only distinguished themselves as Razorbacks, but later went on to successful careers in athletics and other professions. We are proud of all that they have accomplished and look forward to recognizing their extraordinary achievements during the Hall of Honor weekend in September."

The 2014 class will be inducted during the Hall of Honor weekend, Sept. 5-6. Hall of Honor weekend includes a golf tournament at the Fayetteville Country Club and an induction banquet at the Holiday Inn Convention Center in Springdale. Inductees will also be recognized during half-time of Arkansas' football home opener against Nicholls State at Donald W. Reynolds Razorback Stadium.

Tables and individual tickets to the induction banquet and the Hall of Honor golf tournament may be purchased from the Razorback Foundation. Sponsorships are also available for the banquet and golf outing. For more information, call the Razorback Foundation at 479-443-9000 or the official Hall of Honor homepage.

2014 UA Sports Hall of Honor Inductees

Stacy Lewis, Women's Golf

As a member of the University of Arkansas women's golf team, Lewis won 12 collegiate events and was a four-time All-American. She was the 2005 Southeastern Conference (SEC) Freshman of the Year, the 2007 NCAA Division I National Champion and the 2008 SEC Championship Individual Medalist and Player of the Year. Away from collegiate competition, she won the 2006 Harder Hall Invitational, the 2006 Western Amateur and was a semi-finalist at the 2006 U.S. Women's Amateur. She was the 2007 Southern Amateur Champion and the 2007 Dinah Shore Trophy Award recipient. Lewis was also a member of the victorious U.S. Team at the 2007 at Copa de las Americas and on the victorious 2008 U.S. Curtis Cup team, becoming the first player to go 5-0 in Curtis Cup history. Lewis is a two-time Golfweek and Golf Digest Women's Amateur Player of the Year (2006-07) and was the top ranked amateur in the Golfweek/Titleist Women's Amateur Rankings in 2008. Lewis turned pro after graduation and has 10 LPGA Tour victories, was the 2012 Rolex Player of the Year and the 2013 Vare Trophy winner. She is a two-time member of the Solheim Cup (2011, 2013) and is currently ranked as the No 1 women's golfer in the world.

Kenoy Kennedy, Football

A two-time All-SEC selection at safety, Kennedy earned second-team honors from The Associated Press as a junior in 1998 and first-team honors from league coaches and the AP as a senior in 1999. He also earned AP third-team All-American honors in his senior season. A captain of the 1999 Razorback squad, he helped Arkansas to an upset of No. 14 Texas in the 2000 Cotton Bowl. He finished his career with 287 tackles, the most by an Arkansas defensive back in school history. Following his Razorback career, he was drafted by the Denver Broncos in the second round of the 2000 NFL Draft and played five seasons with Denver (2000-04) before finishing his career with three seasons for the Detroit Lions (2005-07). He made 536 tackles, earned 10 interceptions and forced seven fumbles in his NFL career.

Pat Bradley, Men's Basketball

A four-time letterman from 1996-99, Bradley earned All-SEC honors in 1997 and 1998. He is fifth on Arkansas' career scoring list (1,765), led the team in scoring in 1997 (14.4), 1998 (14.8) and 1999 (14.1). He holds the school record for career threes made (366), is 11th on Arkansas' career field goals made list (576) and led the team in free throw shooting all four years. His .858 career free throw percentage is the third-best in school history. Bradley held the SEC record for career three pointers until 2008 and still ranks among the top five all time. He also held the SEC record for consecutive games with at least one three pointer made (60) until the record was eclipsed in 2013.

Robert Cox, Men's Tennis

Cox was head coach of the Arkansas men's tennis team for 26 seasons and is the all-time winningest coach in program history with 323 wins. Coach Cox's teams produced 13 All-Americans, 23 All-SEC selections, seven Southwest Conference champions, two ITA national champions, two ITA top-ranked singles players and one ITA No. 1-ranked doubles team. Over his 26 years, he led Arkansas to nine NCAA Tournament appearances, six regio¬nals and one Sweet 16 appearance. Cox also led the Razorbacks to a pair of SWC championships (1988 and 1989). He has also recorded 13 seasons with 12 or more victories and coached 11 teams that were ranked in the top-35 at the end of the year. Coach Cox was named ITA Central Region V Coach of the Year in both 2004 and 2006. Cox first came to the University of Arkansas as a student-athlete, playing on the 1977 and 1978 men's tennis teams. He was a part of squads that produced a 48-10 record under then coach Tom Pucci. In 2007, a group of former Razorbacks came together for a ceremony to rename center court at the newly christened and renovated George M. Billingsley Tennis Center in Cox's honor.

Freddie Childress, Football

A letterman at Arkansas from 1985-88, Childress was a first-team All-SWC selection in 1986 and 1988. He was one of the six offensive linemen named to Arkansas' All-Century Team prior to the 1994 season and was also on the All-Decade Team. His senior class broke the Arkansas record for most wins in a four-year stretch with 38 - still tied for the school record - won the 1988 SWC title and finished in the top 15 of the final AP poll three times. He was taken in the second round of the 1989 NFL Draft by the Cincinnati Bengals and appeared in 31 games in his NFL career. He then appeared in 188 games over 13 seasons in the CFL, where he was a six-time West Division all-star and three-time league all-star. He was named the West Division Offensive Lineman of the Year in 1997 and 1998 and was the league's Outstanding Offensive Lineman in 1998.

Graham Hood, Men's Track and Field

A two-time Olympian and one of the Razorback Track and Field's most accomplished runners, Graham Hood earned nine All-America awards from 1991-95, one in cross country, six indoors and two outdoors. Hood helped lead Arkansas to dominance in its early years in the Southeastern Conference. In his tenure, Hood contributed to 12 NCAA and 12 SEC team titles. Hood ran on Arkansas' 1994 NCAA and SEC champion distance medley relay squad before winning gold of his own at the NCAA Outdoor Championships in the 1,500. During his tenure, he won one Southwest Conference and five SEC titles including indoors in the 800 meters (1991), DMR (1994, 1995), Mile (1995), 3,000 (1995) and outdoors in the 1,500 meters (1995) His performances can still be found prominently on many of the Razorbacks' top 10 lists. Hood competed for Canada in the 1,500 meters in the 1992 Olympic Games in Barcelona and qualified for the 1996 games in Atlanta before being sidelined by an injury.

Shameka Christon, Women's Basketball

The first Arkansas women's basketball player to earn Associated Press All-America honors, Hot Springs, Ark., native Shameka Christon became Arkansas' first, first-round professional draft selection after earning 2004 Southeastern Conference Player of the Year honors. Leading the league in scoring with 21.8 points-per-game her senior year, Christon played in three NCAA tournaments at Arkansas and closed her career as the second all-time leading scorer with 1,951 points. She led Arkansas to semifinal finishes at the 2001 and 2002 SEC Women's Basketball Tournament, still the all-time best performance for the Razorbacks. As a six-year veteran with the WNBA New York Liberty, she was on the 2004 Rookie Team and a WNBA All-Star in 2009. Christon was traded to the Chicago Sky for the 2011 season but injuries kept her out of the lineup. Christon is now with the San Antonio Stars.

Pat Morrison, Football

Morrison lettered for the Razorbacks from 1968- 70, helping Arkansas earn a share of the 1968 Southwest Conference championship. He was named the first-team All-SWC tight end in 1970 after catching 20 passes for 240 yards and two touchdowns. In his first season, Arkansas finished the year 10-1 and ranked sixth in the final Associated Press poll after defeating No. 4 Georgia 16-2 in the Sugar Bowl. The 1969 team finished seventh in the AP poll after returning to the Sugar Bowl and winning nine games. In his senior season, he helped lead the Razorbacks to another 9-2 record and a final rank of 11th. Following his senior year, he played in the All-America Bowl and was drafted by the Buffalo Bills.

Louis Ramsay, Football

A quarterback on Fred Thomsen's last two teams at Arkansas, Ramsay lettered in 1940 and 1941 on squads that went 4-6 and 3-7, respectively. After serving as a pilot in the Army Air Corps in World War II, he moved to Pine Bluff to practice law in 1947. He was a member and eventually president of the University of Arkansas Board of Trustees as well as a board member of the Razorback Foundation.

Open House Celebration for Coach Frank Broyles and Donita Ritchie

May 9, 2014
Razorback Football Signing Day 2014

FAYETTEVILLE, Ark. – Please join the Razorback Foundation and Razorback Athletics as we celebrate the decades of service and many contributions of Coach Frank Broyles and his long-time assistant Donita Ritchie with an open house on June 27, 2014 from 10 a.m. – 2 p.m. at the Razorback Foundation located near Baum Stadium. Coach Broyles and Donita will be retiring from the Razorback Foundation at the end of June and we want to invite you to help us say thank you. This is a FREE event and is open to the public. No RSVP is required. We hope you will join us!

Razorback Foundation Introduces Priority Points Program

August 8, 2013

FAYETTEVILLE, Ark. – Razorback Foundation members will soon be able to take advantage of an easy-to-use, interactive priority points system that will further ensure members are rewarded for their generosity, loyalty and continued support in a fair, equitable and positive manner.

Beginning with the 2014-15 athletic season, the Razorback Priority Points Program will utilize an interactive system designed to allocate tickets, parking and other benefits by awarding points to Foundation members for Annual Fund, capital, endowments and other gifts along with consecutive years of giving while also recognizing the contributions of all former Razorback student-athletes.

"We are pleased to introduce the Razorback Priority Points System to better serve our more than 13,000 Razorback Foundation members," Vice Chancellor and Director of Athletics Jeff Long says. "For the past 18 months, the leadership of the Razorback Foundation has been working tirelessly to seek feedback from current members while analyzing other successful points systems around the country.

"This comprehensive process has resulted in a customized plan specific to the University of Arkansas that will reward loyalty and provide donors with what they need to make informed decisions about their membership. Most importantly, it will provide a framework for the continued growth of the Razorback Foundation and the future success of our more than 460 student-athletes."

This week, current Razorback Foundation members are being mailed a Razorback Priority Points program brochure that outlines the program that will be utilized beginning in 2014 to allocate new season tickets, fulfill requests for additional tickets and rank priority for upgrades for football, men's basketball and baseball. In addition, the packet will include a personalized statement detailing priority points accumulated by current Razorback Foundation members.

Beginning in January 2014, Razorback Foundation members will be able to access their points online and see their rank within their donor class. Benefits will continue to be distributed initially by annual fund membership class, but points will then be used to determine priority within each class.

"The Razorback Priority Points System marks an important milestone in the history of the Razorback Foundation," Razorback Foundation Executive Director Sean Rochelle says. "It is the centerpiece of our commitment to more effectively engage our members while enhancing their membership experience. As one of only three SEC programs not utilizing a priority points system, we have been limited in our ability to measure the full value of our members' contributions."

"With the Razorback Priority Points System, we will have the ability to recognize the loyalty and contributions of our long time members while providing new donors an opportunity to become active in supporting our program. We are confident that this will not only increase member satisfaction, but also provide a system that accurately gauges all aspects of Razorback Foundation support."

Find additional information about the Razorback Priority Points Program, including a PDF version of the brochure

Find additional information on the Razorback Priority Points Program, including a PDF version of the brochure, here.

Foundation To Offer Collegiate Membership To Students

April 17, 2013
By Robby Edwards
Source: Inside Razorback Athletics

The Razorback Foundation is preparing to offer a Collegiate Membership level for students next year and has recently formed a Student Executive Board for the purpose of promoting the membership option to University of Arkansas students.

"The Collegiate membership level of the Razorback Foundation will be offered to our current students and is an opportunity for them to become connected in a meaningful way," Foundation Executive Director Sean Rochelle says. "It allows us to educate our students on the role the Razorback Foundation, and their membership, has in supporting the athletic department, and in particular, Razorback student-athletes."

The board will be responsible for reaching and educating students on the opportunity and the benefits of Foundation membership. Lauren Waldrip, an intern with the Foundation, guides the board, which includes 13 officers.

"The board is responsible for coming up with creative and effective ways to advertise and highlight the progress and opportunities this new membership level has to offer," Waldrip says. "From tailgates at baseball games to information tables at Freshman Orientation sessions this summer, the officers will be attending and providing information to get the word out about this opportunity."

For students interested in becoming Collegiate members, the biggest draw may be an attractive list of benefits. A few possibilities include priority bowl tickets, a meet and greet with football head coach Bret Bielema, athletic facility tours and a priority entrance to select events.

"For the Razorback Foundation, this new group of Collegiate members is a significant addition," Waldrip says. "We recognize that current students represent the future of the Razorback Foundation and this provides them more opportunity to be involved while raising awareness of the critical role the foundation has in supporting Razorback Athletics."

Students will have the chance to join the Foundation on the Collegiate Membership level when they purchase their Student Access Passes for the 2013-14 academic/athletic year. Membership is just $15.

For 2012-13, the Razorback Ticket Center sold out of Student Access Passes, selling 12,000 for $85 each.

Alexa Albrecht, a former intern at the Foundation, is the president of the board and Bo Renner is vice president. Board members, who are primarily sophomore and juniors, were selected by a committee from the Foundation. Criteria included their involvement on campus, leadership, and experience and knowledge of Razorback athletics. Appointments are for one-year terms.

Other board members this year are Cameron Baker, director of athletic relations; Mallori Sando, director of communications; John Nabors, director of game day affairs; Katie Sabatino, director of Greek affairs; Rachel Reece, director of marketing; Amy May West, director of Razor Rewards and priority points; Mitch Mawby, co-director of recruitment; Samantha Cusumano, co-director of recruitment; Nikki Schuttenhelm, director of senior transition; and Lindsey Edwards, director of special events.

As director of communications, Sando's responsibilities include managing the board's social media, which can be found on Twitter at @College_RF and on Facebook at Collegiate Razorback Foundation.

The board has met three times in preparation for upcoming activities. A member of the Razorback Foundation External Staff attends each meeting. In addition to the full board meetings, Albrecht and Waldrip also meet with each officer.

"Some of the events we've been working on include the tailgate at a baseball game, tables at the Grad Salute event and tables at orientation this summer," Albrecht says. "Everyone is extremely enthusiastic about this new opportunity. You can feel the excitement at each meeting. There's a very positive attitude about the progress that has been made."

Several other universities have a Student Executive Board or a Collegiate level of membership for students, but few have both.

"By having both, we have customized our program in a way that will benefit our students," Albrecht says. "Our board acts as a liaison between the student body and the foundation."

The goal is to get students involved while they are in school and hopefully continue supporting the program after graduation.

"I want students to be more knowledgeable and informed about opportunities to support our men's and women's athletic teams," Sando says. "It's an opportunity for all students to get involved, to give back to our programs and enjoy the benefits of being a Razorback Foundation member. The longer you donate and are a member of the Foundation, the better, and this is a great opportunity for students to be able to join for just $15 a year."

Meet Marvin Caston

February 18, 2013

The University of Arkansas Athletics Department is recognizing current Razorback administrators and coaches as part of a series celebrating Black History Month on

Few people have benefited the Arkansas Razorback athletic department and its goal to improve diversity outreach among students more than Marvin Caston. He currently serves as the Assistant Director of the Razorback Foundation. He returned to Fayetteville from the University of South Florida, where he held a compliance position with the Bulls. Caston played fullback for the Razorback football team from 1996-1999. He was recruited to play at Arkansas from Winnsboro, La.

"When I came on my visit to Arkansas, it was two days before Christmas," Caston said. "The basketball team played Delaware State and there were 20,000 people in the gym for Delaware State. The fans stood up the entire time. I wondered if they did this for football. The people said 'absolutely'. I committed the next day."

Caston led the way for running backs on teams that went 9-3 in 1998 and 8-4 in 1999. The 1998 team played Michigan in the Florida Citrus Bowl and ended the year ranked No. 16. The 1999 squad beat Texas in the Cotton Bowl and finished the season ranked No. 17.

"I was being recruited by Nebraska, Texas A&M, LSU, everybody. I felt comfortable with the coaching staff here at Arkansas. I felt real good about the University of Arkansas, when it came to signing day, it was an easy choice."

Lots of things have changed since Caston played football at Arkansas in the 1990s. One of the most notable things has been the outreach for diversity among students and faculty. Caston believes that the department is still growing and there is still work to be done.

"I think there is no question that we have grown leaps and bounds in our efforts to increase diversity on campus," Caston said. "Not only in faculty and staff, but with students as well. When I first came here in 1993, we probably wouldn't have scored very well in the diversity efforts. The staff at Arkansas has made a real push to increase diversity among the students and staff. I can't be more proud to say that I am an alum of the University of Arkansas. I know we have some work to do, and all institutions do, but I am proud of where I come from."

Caston has been a big part of the efforts on campus to increase diversity. He worked as the chairman of the A-Club while spending time developing and serving as the co-director of the Athletic Prevention Programming & Leadership Education (APPLE) Program.

"I believed in growing diversity in our younger generations," Caston said. "Being a football player I was interested in the A-club and in our alumni. We still have a push to get younger student-athletes involved in diversity at the University of Arkansas."

Before he returned to Arkansas, Caston spent time at the University of South Florida. He was a Compliance Assistant for one year before being promoted to Compliance Coordinator the last two years. Caston returned to his alma mater in 2005 to become the Director of Compliance. When he returned, he brought a wealth of knowledge back with him.

"I worked for a great leader in South Florida," Caston said. "I was the first African-American to be hired as an administrator at USF. It was growing and it wasn't what it is now. They were not the powerhouse that they are now. It was a great opportunity for me and it gave me the experience I needed to get my feet wet in the profession."

The administrator is now the first African-American to work with the Razorback Foundation, an honor that Caston holds very close to his heart. He has embraced his new role with the department as Assistant Director of the foundation.

"It is huge to be the first African-American to work with the foundation," Caston said. "It's great to have an opportunity to interact with our fans and our members that supported me. You want to be able to be a good role model for those who come behind you. I have taken that role extremely seriously. I try every day to make the foundation proud of the efforts that I am doing. I also want to show our minority student athletes that you can do well and you can do it here at the University of Arkansas."

Rochelle Named Razorback Foundation Executive Director

February 15, 2013

FAYETTEVILLE, Ark. – University of Arkansas graduate and former Razorback Athletics administrator, Dr. Sean Rochelle has been named executive director of the Razorback Foundation it was announced by Ken Mourton, Razorback Foundation chairman.

Dr. Sean RochelleRochelle has been with the Razorback Foundation since 2008, most recently serving as senior associate director. Prior to joining the Foundation, Rochelle worked in both the men's and women's athletic departments before serving as the director of development in the combined athletic department. A native of Elkins, Ark., Rochelle received his undergraduate degree from the University of Arkansas at Monticello while competing as a football student-athlete. Rochelle later earned both his Master's Degree and Doctorate from the University of Arkansas at Fayetteville.

Rochelle assumes the leadership position within the Razorback Foundation vacated when previous executive director Chris Wyrick, was named Vice Chancellor for University Advancement at the University of Arkansas.

"As a native Arkansan, University of Arkansas graduate and lifelong Razorback, I am truly honored to have the opportunity to serve as executive director of the Razorback Foundation," Rochelle says. "I have been privileged to work day to day with Razorback Foundation members and donors to our program and have witnessed the tremendous difference their support is making in the lives of Razorback student-athletes. I am deeply appreciative of the support and confidence of the Razorback Foundation Board in naming me to this important position. I look forward to working alongside our Board, Vice Chancellor and Director of Athletics Jeff Long, and the Razorback Foundation and athletic department staffs as we all work together for the future success of Razorback Athletics."

In Rochelle's tenure with the Razorback Foundation, membership and annual fund support has increased each year. In 2011-12, Razorback Foundation membership grew to just under 13,000 while the annual fund topped $20 million for the first time.

"As the Board began to consider the desired experience and attributes for the future leader of the Razorback Foundation, Sean Rochelle immediately became a clear choice to serve as our new executive director," Mourton said. "Sean has been instrumental in the recent success of the Razorback Foundation including helping grow membership and annual fund support to record levels. His familiarity with our state and program combined with his extensive experience within intercollegiate athletics will provide the Razorback Foundation the experienced leadership it needs to continue to move progressively forward."

Before joining the Razorback Foundation, Rochelle served an Assistant Athletic Director for Development for the women's athletic department and the combined athletics department formed in January 2008. A former associate director for corporate and foundation relations at the University, Rochelle brings a wealth of experience in both the athletic and academic fields to the position.

"I congratulate Ken Mourton and the Razorback Foundation Board on their selection of Sean Rochelle as the new executive director of the Razorback Foundation," Long says. "Sean will provide our Foundation a passionate leader who possesses the vision necessary to continue the efforts to modernize and grow our fund raising efforts. He will play a pivotal role in helping lead our efforts to secure funding for facility projects developed from our Athletic Facilities Master Plan, including the Student-Athlete Success Center, the basketball practice facility and the baseball and track indoor training facility.

"As a former college football student-athlete, academic advisor and coach, Sean has an informed perspective on the support needed to develop student-athletes to their fullest potential through intercollegiate athletics. Growing up in Arkansas and being a lifelong Razorback, Sean knows every corner of Arkansas, has relationships with foundation members throughout the country and most importantly understands the passion of Razorback fans and what this program means to so many Arkansans."

Prior to returning to Arkansas, Rochelle spent five years at Azusa Pacific University. Among his work at Azusa Pacific, he was the chair of the department of exercise and sport science.

A two-time academic all-America football player at Arkansas-Monticello, Rochelle quarterbacked UAM to their only 10-win season in school history. Named the co-offensive player of the year of the Arkansas Intercollegiate Conference in 1988, he was also inducted into the UAM Sports Hall of Fame in 2006. Before shifting to an academic and administrative career, Rochelle served as a graduate assistant football coach at Arkansas and Clemson. He also served as an assistant coach at UAM before traveling west to Azusa Pacific.

He earned his bachelor's degree from UAM, then received his masters in 1989 and his Ed.D. in 1999 from Arkansas. He earned the UAM Alumni Award for Achievement and Merit in 2010. Rochelle and his wife, Caroline, have three daughters, Abigail, Ellison and Lilly.

Razorback Foundation re-brands itself to better serve its membership

January 24, 2013

FAYETTEVILLE, Ark. – A new logo, website and membership brochure are the latest initiatives launched by the Razorback Foundation, Inc., to modernize its operation and increase communication to better serve its more than 13,000 members.

The genesis of the Razorback Foundation's rebranding and launch of its website is a result of critical feedback the Foundation received from its members combined with the organizations deeply-rooted desire to be a best-in-class athletic foundation that supports student-athletes through satisfied and engaged members.

At the same time, another focus was modernizing the brand – making the Razorback Foundation current with student-athletes, fans and members alike. The new brand is a leading example for other athletic foundations throughout the country.

"Just as Razorback Athletics has grown to consistently rank among the nation's best, we are working to position the Razorback Foundation as one of the most responsive and effective athletic foundations in the country," Executive Director Chris Wyrick says. "Foundation support is vital to the success of Razorback student-athletes enabling them to pursue their college degrees, successfully compete in their respective sports while proudly representing the University of Arkansas and our entire state.

"One of the most important things we learned through the Razorback Seat Value Plan (R.S.V.P.) process was how important our members' feedback was in helping us shape and modernize our organization to more effectively serve our entire membership. By taking these important steps, we are further engaging our members and building a foundation to support one of the nation's most successful intercollegiate athletic programs."

The Razorback Foundation, originally founded as the Razorback Scholarship Fund in the early 1970s, now supports the modern needs of 19 sport programs at the University of Arkansas including more than 460 student-athletes annually. The new Razorback Foundation logo is reflective of the organization's continued transformation and utilizes cleaner and more modern edges to provide a more professional appeal and differentiate it from a more traditional collegiate design. The logo features a larger Razorback giving a greater emphasis to the iconic signature mark of the University of Arkansas and the Razorback program.

The new website ( includes an updated design that aligns with the Razorback Foundation's new brand. The site gives visitors an inside look at the Foundation, including photos, bios and contact information for all staff members as well as better access to the organization's history, mission and purpose. The site includes the most frequently asked questions among members and answers to those most commonly asked questions.

The site also allows members the opportunity to learn more about the new Letter of Intent system recently implemented by the Foundation to simplify the giving process. The Letter of Intent allows members to outline all of their expected contributions to the Foundation for all sports for the entire year in a single place, and includes a downloadable Letter of Intent that can be completed and returned to the Foundation.

Current or potential members can also access easy to use charts that outline the various benefits that accompany each level of membership within the Razorback Foundation. In addition, visitors can download a membership brochure and get the latest information on Razorback Clubs, including contact information for key club contacts in their areas. Later this month, a mobile version of the website will be available for members to access all of the information from their mobile devices or tablets.

Razorback Foundation members have also been recently mailed a newly re-designed membership brochure. The new brochure features a modernized style with much more information than ever before. The brochure includes stories about former Razorback standout student-athletes and their success following their career at the University of Arkansas.

The brochure also includes valuable membership information including important upcoming dates and deadlines and information about the Foundation team member assigned to their region. Both the brochure and website preview more improvements requested by members that are coming soon while offering easier ways to provide feedback to the Foundation by phone, email, in-person or via social media.

"We want to maintain an ongoing conversation with our members to find out what is important to them," Wyrick says. "With these new initiatives, we have provided them more accessible avenues to help deliver that feedback and engage them as an active participant in our program."

Razorback Club Event Calendar

July 25, 2014

George Billingsley NWA Razorback Club Golf - Coach Bielema, Coach Anderson and more!

July 26, 2014

Baxter Co. Razorback Club Tournament

August 12, 2014

Hot Springs Village Razorback Club Rally - Coach Dykes

August 14, 2014

Greers Ferry Lake Razorback Club Rally - Coach Dykes

August 18, 2014

Memphis-East Arkansas Razorback Club - Coach Dykes

September 5-6, 2014

Hall of Honor Banquet

September 23, 2014

Harrison Razorback Club Rally - Coach Dykes

September 26-28, 2014

Texas A&M Tailgate in Dallas